Marketing
· Evaluate Subject Property
· Analyze Comparable Market Study
· Prepare Individualized Marketing Plan
· Establish Advertising Program for Maximum Market Penetration
· Distribute Weekly Traffic Reporting
· Implement Resident Retention Program
· Assess and Update Monthly Marketing Plan
Communication/Operations
· Communicate with Owners to Ensure Compliance with Owner’s Goals and Objectives
· Screen and Hire Employees Applying the Highest Standards to Ensure Quality of On Site Staff
· Implement Training Programs, Policies and Procedures
· Prepare Comprehensive Financial Reporting
· Inspect Each Asset Bi-monthly by Portfolio Managers
· Review of Policies, Procedures and Forms by Licensed Attorneys
· Preparation and Service of Basic Legal Notices by PMA Personnel
Income
· Establish Appropriate Rental Rates
· Review and Advise the Value of Laundry Leases and/or Owned Machines
· Evaluate Additional Sources of Revenue
· Screen Residents and Apply Selection Criteria
· Apply Comprehensive Collection Policies
· Review and Execute Lease Renewal and Rental Rate Increases
· Ensure Minimal Turnover Time
Expenses
· Competitively Bid All Contracts and Services
· Obtain Economies of Scale/Preferred Pricing
· Negotiate Favorable Master Insurance Policy
· Assess Budget, Review Cash and Capital Needs in Conjunction with Ownership Objectives
· Implement Preventative Maintenance Programs
· Site Expenditures Approved at Supervisory Level
· Utility Usage Assessment and Auditing








